Yes it is! Mars One has been working on this project in secret since January of 2011. It has taken us until May 2012 to expose it publicly because we are then certain of its technical feasibility and means of finance.
A manned mission to Mars is expensive. We plan to fund it by making it the biggest media spectacle in history. This way, everyone will get the chance to not only watch the astronauts make their journey, but choose who gets to do so. Four people, icons, who will leave their life on Earth behind and start an adventure on a new planet tens of millions of miles away.