Mars One is a not-for-profit organization whose goal is to establish a human settlement on Mars through the integration of existing, readily available technologies from industry leaders world-wide. Mars One intends to fund this decade-long endeavor by involving the whole world as the audience of an interactive, televised broadcast of every aspect of this mission, from the astronaut selections and their preparations to the arrival on Mars and their lives on the Red Planet.
The Mars One Project is connected to the non-profit Mars One foundation, and the for-profit company Interplanetary Media Group.
The Interplanetary Media Group is a for-profit company which can secure investments, and manages the broadcasting rights of the training and launch of the astronauts, and their residence on Mars. Currently, investors hold less than 10% of the shares in IMG. IMG has the exclusive rights to use the mission to Mars to generate revenues. These revenues can, for example, be generated through the sale of broadcasting rights, or advertising. In return for these exclusive rights, IMG will pay a license fee to the Mars One foundation.
To pay for the Mars mission, the Mars One foundation receives revenues from the license fee from the Interplanetary Media Group, sponsors, donations and the sales of merchandise. When the media interest grows, a large fraction of the revenues will come from the license fee that IMG pays to the Mars One foundation. The Mars One foundation currently holds about 90% of the shares in IMG. This means that the Mars One foundation will receive 90% of the profit of IMG besides the license fee - all funds that will be spent on the Human Mission to Mars.
The Mars One foundation will be the owner of the Mars settlement, the simulation outposts on Earth, and it will be the employer of the project management team of the mission, and the Mars astronauts. The Mars One foundation owns a majority share in the Interplanetary Media Group (IMG) - the company which manages the media associated with the human mission to Mars. Furthermore, the Mars One foundation is the sole supervisor of the operations of the Interplanetary Media Group.
(photo courtesy of NASA Hubble Space Telescope)